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They like to eat well. Like us.

Our passion for natural solutions started in 1995, when Jeremy Moon,
(co-founder Animals Like Us), founded his first company icebreaker, the pioneers of merino wool natural apparel. Working with Rob Achten (co-founder Animals Like Us), they successfully challenged a synthetics-based industry with a natural performance alternative consumers loved, across 40 countries globally.

Animals Like Us was founded on the same principles. Having always had both dogs and cats in their families, it was frustrating that so much pet food was heavily processed, synthetic almost, packed with cheap carbs and fillers.

Believing that a natural diet was the answer, Jeremy & Rob started experimenting, building a bowl of what science believed our animals should be eating; a natural mix of real meat and organs, with just the right amount of fibre, just like in the wild. The emerging science behind raw diets supported this, proving our pals found the food both tastier and more nutritious.

The next challenge was making this affordable and accessible, solving the problem of the supermarket shelf. The answer was found in freeze-dried technology. Locking in the nutrition of raw in a safer, easier serve, which could then be mixed to create perfectly balanced blends.

Nature and technology, the perfect recipe, for the perfect recipe.

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20% off RawMix50 Beef

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20% off RawMix33 Lamb

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20% off Lamb Heart Freeze Dried Treat

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Documents

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RawMix50 Information Sheet

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RawMix33 Information Sheet

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Freeze Dried Treats Information Sheet

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The Easy Way to Feed Dogs the Raw Nutrition They Love

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Meet Our Team

Angus

Angus Harris

Country Manager, ANZ

Meet Angus, his partner and their pal, Zazu. Yes, that’s Zazu, as in Zazu the sassy Red-Billed Hornbill from The Lion King. Angus is our Country Manager, ANZ. The ‘A’ could stand for ‘awesome’ or it could be ‘Australia’ either way, it’s pretty cool don’t you think? Anyway, Angus is here to help us make sure you can get your hands on all your fave ALU products, so he’s got a pretty important job. Zazu makes sure to keep Angus on his toes by joining all the very important Zoom meetings. So far he’s made some valuable contributions. Thanks Zazu.

angus.harris@animalslikeus.com

Amy

Amy Woolett

Marketing Manager

Meet Amy, Marketing Manager, professional pet food enthusiast, and part-time bodyguard to Bo, her sister’s Cavoodle. Bo is, without question, the best thing to ever happen to the family. He takes his role as neighbourhood watchdog very seriously, bravely defending the house from his arch-nemeses (who may or may not be just regular passersby) from the safety of the second-floor window.

Amy joined Animals Like Us because, honestly, who wouldn’t want to make better pet food more accessible? When she’s not crafting marketing magic, she’s probably hanging out with Bo, plotting their next move in the ongoing battle against the window invaders.

amy.woollett@animalslikeus.com

Rebecca K

Rebecca Klee

Head of Operations

Rebecca makes our premium pet food, and hopefully yours too. She grew up on a farm in Dannevirke, and like every other family in NZ in the 90’s had a dog called Spot.

Becks qualified in Food Technology at Massey University and has worked in food manufacturing for the last 21 years. She jumped at “the opportunity to be involved in something so exciting from the start, and it makes a change from human food!”. She now lives on a farm with her family, so if we run short of beef we know where to look.

Meet Becks, that’s Bob on the left, then Troy. Storm’s on the right and didn’t quite make the crop. Sorry Storm! Becks is our Head of Operations, she sources all our ingredients from local, ethical farms and orchards. She also looks after the making of the food in our Hawke’s Bay kitchen. Becks has spent the last 21 years in food manufacturing. Before she joined us she spent 15 years working with onions. Needless to say there were a few tears shed. Becks calls a beef farm in The Bay home where she lives with her hubby, daughter, the farm dogs and oh, a fair few cows too. Moo.

rebecca.klee@animalslikeus.com

Rob

Rob Achten

Co-founder and CEO

Rob lives with his family of four humans, two dogs, and one cat on an orchard in rural Hawkes Bay. His first dog was named Trixie, a male corgi with particularly short legs, who was calm up top and busy down below.

This appreciative rescue dog inspired Rob’s love of animals, and instilled a belief that pets make us better people, and families are stronger and more nurturing when pets are part of them.

Rob, a former multi-sport athlete, joined Jeremy early on at global outdoor brand Icebreaker. Their partnership spanned over 10 years, and Rob ended up as the Global Creative Director and VP of Product for Icebreaker.

Inspired by his love of animals, and his lifestyle focus on growing food in Hawkes Bay, he’s now our Co-Founder and CEO of Animals Like Us. Trixie would approve.

rob.achten@animalslikeus.com

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Our passion for natural solutions started in 1995, when Jeremy Moon,
(co-founder Animals Like Us), founded his first company icebreaker, the pioneers of merino wool natural apparel. Working with Rob Achten (co-founder Animals Like Us), they successfully challenged a synthetics-based industry with a natural performance alternative consumers loved, across 40 countries globally.

Animals Like Us was founded on the same principles. Having always had both dogs and cats in their families, it was frustrating that so much pet food was heavily processed, synthetic almost, packed with cheap carbs and fillers.

Believing that a natural diet was the answer, Jeremy & Rob started experimenting, building a bowl of what science believed our animals should be eating; a natural mix of real meat and organs, with just the right amount of fibre, just like in the wild. The emerging science behind raw diets supported this, proving our pals found the food both tastier and more nutritious.

The next challenge was making this affordable and accessible, solving the problem of the supermarket shelf. The answer was found in freeze-dried technology. Locking in the nutrition of raw in a safer, easier serve, which could then be mixed to create perfectly balanced blends.

Nature and technology, the perfect recipe, for the perfect recipe.