Anneke
In 2008, Anneke van den Broek was on a mission. With a passion for animals that runs in her family, she set out to fill the gap in the pet care industry for a lifestyle brand offering innovative, eco-friendly products and experiences that are loved by pets and their humans.
The result was the launch of a business that has grown to become an internationally awarded range of natural high performance cat litter, grooming & cleaning products, vitamins, accessories, treats, toys and more.
Today, Rufus & Coco is proud to be a homegrown, award winning Australian brand that is loved by pets and people across North America, Singapore, New Zealand to name a few! In addition, we also operate Australia's premier dog and cat grooming salon,The Fur Salon by Rufus & Coco in 3 locations, Mosman, Balgowlah and Queens Park.
We’re using our voice to advocate for the rights of pets and their parents, and we truly believe that by helping pets live large, our business can make better connections between humans and pets for a better world.